Convention of my genre essay
The song I have chosen for my music video is The Lightning Strike (what if the storm ends) by Snow Patrol. This songs genre is indie/ rock as well as alternative.
Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980’s. It is a distinct genre of rock music with a specific artist aesthetic, and care less about the context in which it is made.
My song choice does not have an original music video to it that is created by the artist therefore it makes it slightly harder to relate to the conventions of my music genre. However by using examples from other videos they have I can get an idea of what I have to do.
A convention of my music genre is that the song and video is fast paced and usually relates a lot to the lyrics. My song choice is not particularly fast past neither is quite a few of Snow Patrols songs however their videos relate to the lyrics. For example in the music video Chasing Cars the character is laid on a tiled floor on his own when the lyrics ‘if I just lay, if I just lay here’, this not only shows the video relating to the music but it also shows another convention of my music genre which is the video being set in weird and unusual locations as a tiled floor to me is a weird location.
Not all of Snow Patrols music videos have shots of the band, guitars and drums which is a convention of my music genre however in music videos like ‘Just say yes’ and ‘You’re all I have’ do. This tells me that this band don’t always stick the conventions of their genre and they like to be different and experiment with what they do.
The characters in a indie rock music video are not glammed up to be style icons they are glammed up to be rock stars. This means having the whole dark clothing with the distinctive make-up for example when Brandon Flowers from ‘The Killers’ wears eye-liner in most of his music videos, they make videos for the music not to be trendy. However Snow Patrol do not convey this convention in the way most indie rock artists do, they don’t dress up to be stylish they just dress normal as they would in normal everyday life. This shows me that they are not bothered about getting a message about how indie rock dress they just want people to enjoy their music and videos so people are more focused on their music than on their clothing.
To me indie rock artists make things very mysterious, dark and weird. I would not say that snow patrol make their music and videos mysterious however I would say they make them weird and unusual. For example in the video ‘ Chasing Cars’ the character is laid in the middle of the road with people and cars moving around him like what he was doing is normal this also happens when he is laid in the middle of what looks like a train or tube station with people just walking over him like he is not even there, although this is unusual it does relate to the lyrics.
Although I can not relate any of the conventions to my songs choice music video I can relate it to other music videos created by them and then take into consideration how Snow Patrol convey the conventions of their genre in their videos but also how other indie rock artists convey the conventions in their music videos.
Monday, 22 November 2010
Target audience and song choice
My music video will be aimed at men and women from 16-40. This is a very large age group however my artist are well known by many people old and young. They are not a very young group with 5 albums out therefore thats why i have targeted the video at older people as well as younger however they are always creating new songs. The artists of my song is Snow Patrol and the song i have chose is The lightning strike- what if the storm ends. The song is made up of three different parts therefore i am doing just the first part of the song which is called what if the storm ends, the other two parts are called: The Sun Light Through The Flags and Day Break. I chose this particular song as it does not already have an existing video therefore there will be no expectations of how good my video has to be which means i can use my imagination a little more.
What if this storm ends?
My music video will be aimed at men and women from 16-40. This is a very large age group however my artist are well known by many people old and young. They are not a very young group with 5 albums out therefore thats why i have targeted the video at older people as well as younger however they are always creating new songs. The artists of my song is Snow Patrol and the song i have chose is The lightning strike- what if the storm ends. The song is made up of three different parts therefore i am doing just the first part of the song which is called what if the storm ends, the other two parts are called: The Sun Light Through The Flags and Day Break. I chose this particular song as it does not already have an existing video therefore there will be no expectations of how good my video has to be which means i can use my imagination a little more.
What if this storm ends?
And I don't see you
As you are now
Ever again
The perfekt halo
Of gold hair and lightning
Sets you off against
The planet's last dance
Just for a minute
The silver forked sky
Lit you up like a star
That I will follow
Now it's found us
Like I have found you
I don't want to run
Just overwhelm me
What if this storm ends?
And leaves us nothing
Except a memory
A distant echo
I want pinned down
I want unsettled
Rattle cage after cage
Until my blood boils
I want to see you
As you are now
Every single day
That I am living
Painted in flames
All peeling thunder
Be the lightning in me
That strikes relentless
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