Convention of my genre essay
The song I have chosen for my music video is The Lightning Strike (what if the storm ends) by Snow Patrol. This songs genre is indie/ rock as well as alternative.
Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980’s. It is a distinct genre of rock music with a specific artist aesthetic, and care less about the context in which it is made.
My song choice does not have an original music video to it that is created by the artist therefore it makes it slightly harder to relate to the conventions of my music genre. However by using examples from other videos they have I can get an idea of what I have to do.
A convention of my music genre is that the song and video is fast paced and usually relates a lot to the lyrics. My song choice is not particularly fast past neither is quite a few of Snow Patrols songs however their videos relate to the lyrics. For example in the music video Chasing Cars the character is laid on a tiled floor on his own when the lyrics ‘if I just lay, if I just lay here’, this not only shows the video relating to the music but it also shows another convention of my music genre which is the video being set in weird and unusual locations as a tiled floor to me is a weird location.
Not all of Snow Patrols music videos have shots of the band, guitars and drums which is a convention of my music genre however in music videos like ‘Just say yes’ and ‘You’re all I have’ do. This tells me that this band don’t always stick the conventions of their genre and they like to be different and experiment with what they do.
The characters in a indie rock music video are not glammed up to be style icons they are glammed up to be rock stars. This means having the whole dark clothing with the distinctive make-up for example when Brandon Flowers from ‘The Killers’ wears eye-liner in most of his music videos, they make videos for the music not to be trendy. However Snow Patrol do not convey this convention in the way most indie rock artists do, they don’t dress up to be stylish they just dress normal as they would in normal everyday life. This shows me that they are not bothered about getting a message about how indie rock dress they just want people to enjoy their music and videos so people are more focused on their music than on their clothing.
To me indie rock artists make things very mysterious, dark and weird. I would not say that snow patrol make their music and videos mysterious however I would say they make them weird and unusual. For example in the video ‘ Chasing Cars’ the character is laid in the middle of the road with people and cars moving around him like what he was doing is normal this also happens when he is laid in the middle of what looks like a train or tube station with people just walking over him like he is not even there, although this is unusual it does relate to the lyrics.
Although I can not relate any of the conventions to my songs choice music video I can relate it to other music videos created by them and then take into consideration how Snow Patrol convey the conventions of their genre in their videos but also how other indie rock artists convey the conventions in their music videos.
Monday, 22 November 2010
Target audience and song choice
My music video will be aimed at men and women from 16-40. This is a very large age group however my artist are well known by many people old and young. They are not a very young group with 5 albums out therefore thats why i have targeted the video at older people as well as younger however they are always creating new songs. The artists of my song is Snow Patrol and the song i have chose is The lightning strike- what if the storm ends. The song is made up of three different parts therefore i am doing just the first part of the song which is called what if the storm ends, the other two parts are called: The Sun Light Through The Flags and Day Break. I chose this particular song as it does not already have an existing video therefore there will be no expectations of how good my video has to be which means i can use my imagination a little more.
What if this storm ends?
My music video will be aimed at men and women from 16-40. This is a very large age group however my artist are well known by many people old and young. They are not a very young group with 5 albums out therefore thats why i have targeted the video at older people as well as younger however they are always creating new songs. The artists of my song is Snow Patrol and the song i have chose is The lightning strike- what if the storm ends. The song is made up of three different parts therefore i am doing just the first part of the song which is called what if the storm ends, the other two parts are called: The Sun Light Through The Flags and Day Break. I chose this particular song as it does not already have an existing video therefore there will be no expectations of how good my video has to be which means i can use my imagination a little more.
What if this storm ends?
And I don't see you
As you are now
Ever again
The perfekt halo
Of gold hair and lightning
Sets you off against
The planet's last dance
Just for a minute
The silver forked sky
Lit you up like a star
That I will follow
Now it's found us
Like I have found you
I don't want to run
Just overwhelm me
What if this storm ends?
And leaves us nothing
Except a memory
A distant echo
I want pinned down
I want unsettled
Rattle cage after cage
Until my blood boils
I want to see you
As you are now
Every single day
That I am living
Painted in flames
All peeling thunder
Be the lightning in me
That strikes relentless
Monday, 18 October 2010
Analysing music videos
Song: Broken Arrow by Pixie Lott
This genre of this song Is pop/ r&b therefore is not the same as the music genre of my chosen song, however the reason I chose to analyse this music video is that there are parts of the video in which I would like to consider putting into mine.
The song is about someone trying to get over an ex boyfriend we know this when listening to the lyrics of the song, the video connects to the lyrics.
‘What do you do when you're stuck,
This genre of this song Is pop/ r&b therefore is not the same as the music genre of my chosen song, however the reason I chose to analyse this music video is that there are parts of the video in which I would like to consider putting into mine.
The song is about someone trying to get over an ex boyfriend we know this when listening to the lyrics of the song, the video connects to the lyrics.
‘What do you do when you're stuck,
Because the one that you love,
Has pushed you away,
And you can't deal with the pain,
And now you're trying to fix me,
Mend what he did,
I'll find the piece that i'm missing,
But I still miss him,I miss him,
i'm missing him,Oh I miss him,
I miss him i'm missng him’
This video is a narrative. Pixie Lott plays the role of a woman who had recently broken up with her boyfriend, she is trying to show interest in another guy however when she see’s her ex boyfriend her focus goes all on him. This is what makes the video more interesting as the ex boyfriend has come back on the scene.
Pixie with her new love.
This video is a narrative. Pixie Lott plays the role of a woman who had recently broken up with her boyfriend, she is trying to show interest in another guy however when she see’s her ex boyfriend her focus goes all on him. This is what makes the video more interesting as the ex boyfriend has come back on the scene.
Pixie with her new love.
A shot of Pixie’s point of view when she see’s her ex boyfriend.The video starts off with a shot of what looks like a party. Pixie is stood with what seems like her new boyfriend until she see’s her ex boyfriend. Around 15 seconds into the video there are close-ups of Pixie’s face, here you can see the emotion on her face which connects with the audience as it shows how she is feeling.
Just before the chorus there is a shot of Pixie laid out on a sofa this could be something to do with the chorus as the chorus could be pursued as Pixie’s dream. This is because she is dancing with her ex boyfriend and there are shots of her being intimate with him showing that her ex boyfriend is interested in her which is something Pixie Lott had obviously wanted. These types of shots attract the audience and with the imagination then most audience could connect themselves with this video.
Monday, 13 September 2010
History of music videos
A music video is a short film or video that accompanies a complete piece of music/song. The term ‘music video’ first came into popular usage in the early 1980’s, prior to that time music videos were referred to as ‘filmed insert’, ‘promotional (promo) film’, ‘promotional (promo) clip’ or ‘film clip’. Although the origins of music videos go back much further than the 1980’s they officially came into their own when MTV based their format on the medium and then later with the launch of VH1. This is the reason why in Chinese entertainment, music videos were simply known as ‘MTV’S’ because the network was responsible for bringing music videos to popularity in that country, they are now known as MV’s in Chinese entertainment.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles together. Not many music videos do not interpret images from the song’s lyrics, making it less literal than expected.
In 1894 a promotion video was made for a song called ‘The little lost child’ by Marks and Joe Stern. They hired an electrician called George Thomas who then projected series of still images on a screen simultaneously which became a popular form of entertainment called the ‘Illustrated song’. Even today many music videos still use a series of still images accompanied by a song. The video 'The little lost child' is shown below.
However in 1975 the first ever proper music video was created. This was for the song 'Bohemian Rhapsody' by Queen. This was the first video to not be still images projected onto a screen but people being filmed in action and was Synchronized to the music. Below is the video 'Bohemian Rhapsody'.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles together. Not many music videos do not interpret images from the song’s lyrics, making it less literal than expected.
In 1894 a promotion video was made for a song called ‘The little lost child’ by Marks and Joe Stern. They hired an electrician called George Thomas who then projected series of still images on a screen simultaneously which became a popular form of entertainment called the ‘Illustrated song’. Even today many music videos still use a series of still images accompanied by a song. The video 'The little lost child' is shown below.
However in 1975 the first ever proper music video was created. This was for the song 'Bohemian Rhapsody' by Queen. This was the first video to not be still images projected onto a screen but people being filmed in action and was Synchronized to the music. Below is the video 'Bohemian Rhapsody'.
Brief Specification
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
- a website homepage for the band;
- a cover for its release as part of a digipak (CD/DVD package);
- a magazine advertisement for the digipak (CD/DVD package).
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